Komi, a personalized website page builder tool for influencers and celebrities to create and customize a landing page to promote their projects, closed a $5 million seed round led by Contour Venture Partners today.
Launched in October 2021, Komi is designed to provide content creators, musicians, athletes, celebrities and other creative talent and personalities with a central hub or “home on the web” where they can customize a landing page promoting their latest podcast episode. , YouTube video, music album, merch drops, tour dates, meet-and-greet opportunities, social media accounts and so on.
“Komi was created to empower creators. Millions of individuals around the world are monetizing their online profiles, but many lack the digital toolset they need. Komi works closely with the world’s best creators and their teams to build the ‘all-in-one’ product suite needed to build a deeper, more direct and more rewarding relationship with their audiences,” says Lewis Crosbie, co-founder and CEO of Komi, said in a statement.
The startup also partners with major platforms such as TikTok, Instagram, Twitter, Pinterest, Snapchat, Spotify, Apple Music, YouTube, SoundCloud, Twitch, and Shopify, enabling users to integrate all of their content and products.
In addition, Komi includes backend tools that allow users to collect data such as total views, revenue, clicks, and average click-through rate (CTR).
Komi is currently invitation-only, but has plans to open to the public in early 2023. The platform is subscription based and costs $10 per month. By comparison, website builders Wix and Squarespace charge just $16 per month.
While the London-based startup declined to share its total user base, Komi told ExamPaper it expects further global growth in the coming months. The number of fans engaging with Komi pages has grown 40% month-over-month since launch, and user engagement has more than doubled over the same period, the company added.
Several big names use the product, including Lizzo, Elton John, Idris Elba, Matthew McConaughey, and Eva Longoria, as well as social media personalities like Zoe Sugg.
Crosbie told ExamPaper that both bigger and smaller influencers are encouraged to use Komi. “The whole idea [of Komi] is that you can be a smaller influencer like my friend Conrad. He can do this himself – he doesn’t need a music label or manager to do this. [Komi] is self-service,” Crosbie said. (For context, Conrad is a lesser-known British singer with 1.07K subscribers on YouTube, nearly 8,000 followers on Instagram, and over 100,000 listeners on Spotify.)
And unlike Wix and Squarespace, which are aimed at businesses, Komi is built specifically for creators, so it’s easier to use, Crosbie claims. “Squarespace or Wix provide templates for businesses, and creators are often treated that way [small and medium-sized businesses], but they are not. They are more consumers. So it should be as easy as it is for you and me,” he added.
As the creator economy grows, with about 300 million creators worldwide, Komi’s landing page tool has the potential to help many regardless of skill set, from executives with high-profile clients to one-man creators.
Music labels Red Light Music Management and Get Engaged Media also participated in the round, as did notable angel investors such as World Cup winner and footballer Mario Gotze, former Victoria Secret Angel and model Taylor Hill, Ben Lovett of Mumford & Sons and Sven Ahrens, director of Global Growth at Spotify.
The funding will help Komi improve its platform and eventually roll out more fan engagement and monetization tools, the company told ExamPaper, but declined to provide specific details.